Tesla Owners Club Summit

Harald and I represented TOCWA at the Tesla Owners Club 2018 Leadership Summit in Fremont, California from the 11th to 13th October.

The summit was designed to be a two-way conversation between Tesla and owners and representatives from official owners groups from around the world were invited.

We began with a factory tour on registration day, and then spent the next day in sessions.

Tesla sent along a number of staff to talk about Tesla’s approach to marketing, owner liaison and how it hopes to work with us.  Some highlights of that conversation are:

  • Tesla is keen to get owners involved in making the new owner experience as pleasant as possible.  In the US, in the leadup to the end-of-quarter, they invited various owners clubs to help with the large volume of Model 3 deliveries.  This experiment is likely to be repeated – TOCWA will follow up with Tesla about this happening in WA, and we may call for volunteers.
  • There is now an up-to-date list of officially recognised owenrs clubs at https://www.tesla.com/support/tesla-owners-club-directory
  • Tesla is working on a mechanism for new owners to be put in touch with official clubs in their region – this needs, of course, to be sensitive to any privacy issues.
  • Tesla is slowly becoming more aware of issues presenting owners outside of continental North America, and recent tweets by Elon back this up

We were also given a good look at the new Performance Model 3, as well as the new service vehicle designs to be rolled out

Most importantly, it was a great opportunity to see how other clubs around the world were interacting with Tesla and with owners, and we hope to be able to provide a better channel of communication that has been present thus far.

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